About Us

IROCO Design for Rent provides premium contemporary designer furniture rental for events, exhibitions, hospitality, and corporate environments across Asia.

Drawing on more than a decade of experience and trusted relationships with leading international brands, we offer one of Japan’s most extensive curated rental collections. From concept to delivery, our team provides flexible, design-led solutions that transform spaces with distinctive furniture, exceptional quality, and seamless service.

IROCO Design for Rent provides premium contemporary designer furniture rental for events, exhibitions, hospitality, and corporate environments across Asia.

Our Journey

IROCO Design began with a simple observation. While attending many high-profile events, co-founder Alex Henrich — a hedge fund manager with a long-standing passion for design — noticed that the furniture used often lacked the quality, craftsmanship, and authenticity associated with the world’s leading design brands. For companies investing so much in their image and experience, the furniture did not always reflect the same level of excellence.

This insight led Alex to launch IROCO Design for Rent, with the aim of furnishing events with beautiful, authentic design. However, as he began sourcing larger volumes of furniture from Europe, it quickly became clear how fragmented and inefficient the industry was. Professional buyers had very few digital tools to discover and connect with global design brands, while suppliers were still sending kilos of printed catalogues across the region. At the same time, many designer pieces widely available in Europe were simply not accessible across Asia. When they could be sourced, they were often significantly overpriced and subject to long lead times. This disconnect between global suppliers and professional buyers was limiting access to great design in the region.

Recognising this gap, Alex saw an opportunity to create something better — a platform that could bring leading international design brands together and make them accessible to the professional market in one place, both for rent and for the contract market. Soon after, he persuaded his wife Sonia to join him. With her background in marketing, branding, and global communications, Sonia brought a complementary perspective, helping shape the vision and positioning of what would become IROCO Design.

Working closely with clients and suppliers, IROCO Design for Rent quickly expanded beyond traditional furniture rental. The ambition was to help brands create environments where furniture contributes to emotional, sensory interiors that clearly express identity and purpose. As demand grew, IROCO Design for Contract was launched to support architects, designers, and developers sourcing the world’s finest furniture for their projects. Today, IROCO Design connects leading international brands with professionals across Asia who value precision, uncompromising quality, and beautifully executed spaces. Over the past decade, we have built strong global supplier relationships that provide privileged pricing, transparent lead times, and flexible delivery solutions. This allows us to support complex projects with confidence, even when timelines are demanding or requirements are highly technical.

When a project calls for something beyond our curated portfolio, we source globally – continually discovering exceptional brands and ensuring our clients’ creative visions are never limited by catalogues or borders. With teams in Tokyo and Hong Kong, IROCO Design has built strong brand equity grounded in integrity, transparency, and meticulous attention to detail. Through regular visits to Salone del Mobile Milano and ongoing collaboration with leading international brands alongside emerging and locally rooted talent, we continue to expand and refine our collection.

We do more than supply furniture. We work closely with our clients to bring ideas to life — introducing new brands, offering creative guidance, and supporting every stage of the process.

At IROCO Design, we are passionate about design and the power of beautifully considered spaces. Our mission is simple: to make exceptional design more accessible and help our clients create environments that are distinctive, authentic, and memorable