Founded in 2010 in Copenhagen, &Tradition is an international brand, built on a Danish legacy of craftsmanship and design. They tell stories with originality. Whether their starting point is new or re-issued, they are passionate about designing the classics of tomorrow. They believe in empowering our employees and network of creatives, designers and partners to take an active part in the journey as a brand. With the planet and the people at the core, they strive to always act conscientiously. Brand Country – Denmark.